CLIENT:
WAG U Conference by Westamerica
DETAILS:
Integrated Marketing Campaign
SOFTWARE & TOOLS:
Illustrator, InDesign, Photoshop, Red Acetate
DESCRIPTION:
Worked with Westamerica, providing graphics and marketing concepts for a conference titled CS5: Secrets Revealed. Developed the spy theme and used decoded messages that are uncovered with red acetate to add excitement and create an interactive, unique experience that promotes the event. The direct mailer made use of PURL's (Personalized URL's) which added a more genuine touch to the marketing efforts. Also developed images used for email and web.
REFERENCES:
Spy Museum: spymuseum.com