CLIENT:
50 Mile Ride 4
DETAILS:
Logo Design
Marketing Collateral
SOFTWARE & TOOLS:
Illustrator, Photoshop, InDesign
DESCRIPTION:
Logo and marketing collateral designed for the 4th annual 50 Mile Ride in Orange County, CA. What began as a 50th birthday ride in 2006, has evolved into one of the most anticipated and talked-about rides in Southern California. The event is a fundraiser for Project Rwanda, a micro-enterprise venture that's making durable utility bikes for coffee farmers in Rwanda. The marketing collateral consists of a flyer and business cards, which were handed out by event volunteers and placed in local bike shops. The 50 Mile Ride 4 event was held on April 10, 2010, and was a huge success. A new record of 485 riding participants was reached, as well as a new record for funds raised at $52,000!
REFERENCES:
50 Mile Ride Website: 50mileride.com
Project Rwanda Website: projectrwanda.org
Other work done for 50MR: 50MR on dsgrant.com